Greetings To Customer: Customers and Business Associates can be sent greetings on SMS on important occasions like Birthday, Anniversary etc.

External Promotion: Games etc. can be organized on SMS and the winner of the same would be entitled to some offers or gift vouchers. This would help the store in generating the required database of Mobile Users of all Cellular Operators for future communication and promotions.

Internal Promotion: Games like Treasure Hunt can be organized so that the customers spend time at the hotel and visit all the areas intended and finally get rewarded. To boost billings, an instant event can be organized in the hotel for resident and non-resident guests who've made billings worth some fixed amount, and the Lucky Winner is sent an SMS instantly.